Kate Bray

Kate Bray, an inspiring entrepreneur who transitioned from nursing to e-commerce, shares her journey of launching a groundbreaking women’s health product. She discusses the innovative strategies that helped her achieve impressive early sales, including leveraging TikTok for marketing and pre-orders through Shopify. Kate dives into the importance of addressing taboo health issues and connecting with consumers on a personal level. Additionally, she highlights the challenges of fostering a vibrant remote company culture while navigating the dynamic landscape of e-commerce.