Kate Assaraf

Kate Assaraf, founder of DIP Haircare and former beauty industry veteran, shares her remarkable journey of creating a million-dollar, plastic-free shampoo bar business. She discusses her decision to avoid Amazon and influencer marketing in favor of building strong local retail partnerships. Kate reveals how she built her own manufacturing facility after a partner went under, all while focusing on sustainable practices. Her unique approach highlights the power of community and ethical decision-making in a market driven by growth hacks.