Kat Chen

Kat Chen and Malique Morris, both reporters from Business of Fashion, dive into the changing landscape of holiday shopping. They reveal that while overall consumer sentiment is low, the wealthy are still spending. Brands are shifting away from blanket discounts to prioritize desirability and value, using AI for precise pricing strategies. The turmoil in luxury retail opens doors for competitors. Overall, they suggest that the era of discount mania may be coming to an end, as brands adapt to new consumer expectations.