Kaspar Basse

Kaspar Basse, the visionary founder of Joe & The Juice, discusses his remarkable journey from a small juice bar to a global lifestyle brand. He shares insights on the importance of company culture and employee motivation, explaining how standout employees can drive performance. Kaspar reveals the challenges of scaling while maintaining authenticity and reflects on his admiration for disruptors that shaped his brand. He emphasizes wellness, balancing fun with work, and staying true to oneself as keys to success.