Kasey Husen, the Executive Communications Director at Crossroads Christian Church, and Kyle Idleman, Pastor at Southeast Christian Church, share insightful strategies for effective ministry planning. They discuss setting SMART goals for church leadership and the importance of tailoring holiday services, like Easter and Christmas, to create meaningful connections. Personal stories highlight the challenges of goal-setting and the power of vulnerability in sermons, aiming to resonate with congregations while maintaining a focus on the gospel.