Kasey Fleisher Hickey, Senior Director of Brand and Content at Attentive, shares her expertise in content strategy and brand building. She discusses the importance of prioritization in daily tasks and the overlap between content and brand identity. Kasey dives into strategies for impactful marketing during major retail events like Black Friday, emphasizing proactive collaboration across teams. She also touches on the role of AI in enhancing customer engagement and the need for brands to create memorable experiences in a competitive landscape.