Karthik Rao

Chief Executive Officer of Nielsen, leading the company's transformation toward big-data-plus-panel measurement and AI-driven audience solutions; guest discusses Nielsen’s roadmap, creator measurement, and streaming measurement challenges.

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Nov 11, 2025 • 29min

AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao

Karthik Rao, CEO of Nielsen, discusses his company's bold transformation amid a shifting media landscape. He dives into the blend of big data and panel measurement, revealing how this foundational change addresses fragmentation and enhances audience understanding. The rise of YouTube on connected TVs and its challenges is explored, alongside the role of AI in integrating digital and linear workflows. Karthik also touches on the essential support for creators and the ongoing 'currency wars' in media measurement.

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