Karna Crawford

Join Karna Crawford, CMO of Marqeta and former marketing strategist at JPMorgan Chase and Ford, as she dives into the customer loyalty crisis. She reveals how brands often overlook customer retention for acquisition, creating 'promiscuous customers.' Learn how AI can personalize experiences to win back loyalty and the importance of balancing customer interactions. Karna also shares cautionary tales, like GAP and United’s missteps in loyalty initiatives. Tune in for valuable insights to revamp your marketing strategy!