Karlyn Mattson

Karlyn Mattson, a seasoned merchandising expert with experience at major retailers, dives into the art of merchandise localization. She discusses how understanding customer demographics is crucial for tailoring products to local markets. Karlyn emphasizes the synergy between data analysis and effective communication in refining strategies. She also highlights the transformational impact of AI on retail, exploring opportunities for enhanced decision-making and customer engagement. Her insights reveal the delicate balance between analytical skills and creativity in successful merchandising.