Karl Ulrich
Vice Dean of Entrepreneurship and Innovation at Wharton who teaches innovation, entrepreneurship, and product design; host and interviewer on Wharton Launch Pad guiding conversations with founders and guests.
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Mar 10, 2023 • 19min
The Innovation Tournament Handbook: A Conversation with Christian Terwiesch and Karl Ulrich
Wharton professors Christian Terwiesch and Karl Ulrich discuss their new book, 'The Innovation Tournament Handbook,' exploring the target audience and benefits of innovation tournaments, the importance of a culture of opportunities, two examples of successful and poorly executed tournaments, and their hopes to inspire readers and make innovation tournaments more accessible.
