Karl O'Brien

Co-founder of Store Hero, a profit-focused e-commerce analytics tool; former founder of a digital marketing agency with expertise helping ecommerce brands improve profitability and reporting.

Best podcasts with Karl O'Brien

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Nov 24, 2025 • 24min

STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

In this insightful discussion, Karl O'Brien, Co-founder of Store Hero and former digital marketing agency founder, reveals how e-commerce businesses can shift their focus from revenue to profitability. He highlights the common 'profit shock' merchants face at month-end and explains the importance of understanding contribution margins. Karl unveils strategies to identify hidden cash cows and the dangers of discounting. Additionally, he stresses that successful Q4 strategies should prioritize profit rather than just sales.

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