Karl Lieberman

Karl Lieberman, Global Chief Creative Officer at Wieden+Kennedy, shares insights on fostering a culture that embraces creativity over conformity. He discusses the importance of creating a safe space for open expression and how it enhances innovation. Lieberman emphasizes that leadership should welcome unpredictability and diverse perspectives, rejecting the security of predictability. The conversation also touches on balancing professionalism with a playful approach in advertising, and how independence within creative teams fosters authentic relationships and long-term success.