Karl Berglund

Karl Berglund, Assistant Professor at Uppsala University and author of 'Reading Audio Readers', sheds light on the surge of audiobooks as a modern reading format. He discusses the Nordic audiobook boom and how it contrasts with print and podcasts. Insightful analyses reveal that genre fiction dominates audio, while subscription models impact reading habits and produce shorter, simpler narratives. Berglund also explores listener types—impatient swappers versus dedicated repeaters—and teases future studies on AI-generated voices as sleep aids, highlighting the evolving landscape of reading.