Karina Martinez

Karina Martinez, founder of Draft/Drafted, is on a mission to elevate Latina sports culture through her social-first media platform. She shares her journey of creating Drafted and emphasizes the importance of connecting with over 30 million Latinas. Karina discusses how they pivoted from traditional sports coverage to blend culture, fashion, and heritage. Engaging the community through events and leveraging partnerships for monetization, she also foresees a rise in athlete-led content and the merging of sports with music and fashion.