Kari Gritton

Senior Vice President of Consumer Strategy at NASCAR, responsible for ticketing strategy across tracks, leveraging league-wide data and the NASCAR data garage to guide pricing, inventory, and fan experience decisions.

Best podcasts with Kari Gritton

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Sep 5, 2025 • 46min

From Click to Tip-Off: Modernizing Sports Ticketing

In this engaging discussion, industry experts Mike Shane, Emily Johnson, Jeff Heaton, and Kari Gritton dive into the transformation of sports ticketing. Shane highlights the importance of real-time predictive AI for dynamic pricing. Johnson shares insights on leveraging data in MLB while Heaton discusses the challenges of launching a new hockey franchise. Gritton emphasizes the demand for unique fan experiences. The panel explores the future of ticket operations, emphasizing flexibility and transparency to enhance engagement and revenue.

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