Karen O'Brien
CMO of IOTA, a blockchain project focused on supply chain and IoT infrastructure; experienced marketing leader previously at Avalanche and with a background in agency and large tech brand marketing.
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Jan 27, 2026 • 33min
IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain
Karen O'Brien, CMO of IOTA and former Avalanche marketer, leads marketing for a blockchain focused on supply chain and IoT. She outlines IOTA’s plan to replace paper-based global trade systems and capture a $35 trillion opportunity. She discusses marketing to enterprises and governments, trust-building over hype, narrative work like manifestos, and the evolving role of the CMO in crypto.
