Karen Ng

Karen Ng, Head of Product at HubSpot, discusses the seamless integration of AI agents within hybrid teams. She explores how generative AI is reshaping business dynamics, stressing the crucial balance between human creativity and AI efficiency. Karen delves into overcoming data silos, enhancing team collaboration through tools like DataHub, and the importance of data quality for successful AI implementation. She also shares insights on training employees for AI adaptability and innovative problem-solving approaches, paving the way for effective marketing strategies.

In this discussion, Karen Ng, EVP of Product at HubSpot, dives into the implementation of the Model Context Protocol (MCP) for their CRM platform. She tackles the challenges of integrating this open-source protocol with existing systems and highlights the importance of establishing standards for agentic interactions. Karen also shares insights on fostering innovation through AI in developer tools, the evolution of user experience in CRM, and the role of open-source collaboration in driving technological advancements.

Karen Ng, Senior Vice President of Product and Partnerships at HubSpot, shares her insights on driving growth through AI tools. She discusses the integration of AI in marketing and customer support, and how these technologies can streamline workflows. Ng explores the decision-making behind building, buying, or partnering in product development. Highlights include the challenges of evolving product strategies for small businesses and the critical role of effective communication and collaboration within teams. Her unique blend of experience and innovation promises to inspire product leaders.

Join Karen Ng and Brian Garvey from HubSpot as they uncover the future of tech ecosystems and strategies. They discuss the transformative impact of cloud, AI, and platforms, emphasizing customer-focused ecosystems and strategic conversations with industry leaders.

Karen Ng, Executive Vice President of Product at HubSpot, shares her extensive experience from Google and Microsoft, highlighting the importance of AI in go-to-market strategies. She discusses the concept of AI Engine Optimization (AEO), contrasting it with traditional SEO and explaining its implications for businesses. Karen emphasizes the significance of human-led channels for authenticity and AEO performance, while introducing HubSpot’s innovative loop marketing framework for adapting to AI advancements. She also advises startups on product-market fit and the evolution of product management.