Karen Levy

Karen Levy, Director of Creative Business Operations, shares her insights on scaling user acquisition in mobile gaming. She emphasizes that great creatives alone don’t ensure success and discusses the nuances of effective ad strategies. Topics include the impact of AI on creative production, the importance of UGC-style ads, and the need for multiple iterations to find winning elements. They also touch on the significance of player motivations and data-driven creative strategies for optimal monetization.