Karen Kendrick

Karen Kendrick, Senior Director of Client Engagement at Veritus, shares her expertise in relational fundraising and donor engagement strategies. She discusses the need for nonprofits to prioritize long-term relationships over immediate financial gain. Karen highlights trends in understanding donor motivations and the importance of mid-level donors. The conversation also touches on how organizations can harness AI for more effective fundraising while maintaining genuine connections. Lastly, they explore community-centric fundraising and the push for collaboration in the sector.