Karen Freeman

Karen Freeman, Chief Product Officer at DCM Insights and co-author of The Activator Advantage, shares insights on transforming business development. She highlights why client loyalty is dwindling and the shift in buyer behavior away from trust. Karen outlines the importance of actively building pipelines, treating networks as assets, and consistently creating value. She introduces the Activator profile—commit, connect, and create—as essential for success, emphasizing that doing good work alone is no longer sufficient in today's landscape.