Karen Chisholm

Elea Feit, an Associate Dean of Research and marketing mix expert, joins Karen Chisholm, a director at Pernod Ricard specializing in analytics. They tackle the biggest challenges facing marketers in measurement today. Expect a deep dive into the future of marketing mix modeling and the importance of data quality. They also discuss the nuances of brand-level optimization and the complexities introduced by digital media. Insights on how to simplify data for effective decisions and the evolving landscape of marketing measurement are key highlights.