Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global, shares insights from her 25 years in email marketing. She discusses the transformative power of AI in content generation while stressing the necessity of a human touch. SMS marketing's unique effectiveness in real-time engagement is highlighted, alongside the importance of avoiding customer fatigue. A lighthearted conversation about reality TV, especially 'Below Deck,' reveals their love for captivating stories, and Kara teases the upcoming Zeta Live event featuring industry leaders.
