Kara Puccinelli

Kara Puccinelli, Chief Customer Officer at Nexxen, dives into the current state of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). She discusses how DSPs are developing tools to bypass SSPs and the potential for enhanced effectiveness in advertising. The conversation touches on the role of AI in streamlining decisions, improving consumer insights, and addressing the complexities of consumer behavior, particularly in travel. Kara emphasizes the need for collaboration and data transparency to optimize marketing strategies.