Kara Pecknold

Kara Pecknold, VP of Regenerative Design at Frog, shares her expertise in sustainable innovation. She emphasizes the importance of shifting business practices toward regenerative design, moving beyond mere compliance to embrace deeper ecological and cultural integration. Kara discusses frameworks like biomimicry and the doughnut economy, showcasing how they can inform long-term thinking in business. She challenges conventional approaches, advocating for a balance between global goals and local needs, offering a hopeful vision for the future of sustainable enterprise.