Kara Burd

Kara Burd, Head of Marketing at Skaled, joins Jake Dunlap to revisit AI predictions for sales by examining real outcomes. They reveal that sales reps adopted AI tools faster than leadership could figure out policies. Surprisingly, AI didn't replace jobs but widened productivity gaps among performers. Co-pilots turned out to be distracting, while personalization became essential for effective outreach. The duo also discusses why many top reps hesitated to embrace AI, relying on tried-and-true methods instead. Tune in for practical insights on integrating AI into sales strategies!