Kamran Asghar

Kamran Asghar, CEO and founder of Crossmedia USA, discusses transforming the media landscape with a focus on transparency and accountability. He shares his journey from Ogilvy to starting an independent agency at just 26. Asghar elaborates on the rise of integrated media solutions and the importance of partnerships, like the one with Joan Creative. He highlights the challenges of agency leadership turnover and the necessity for the industry to realign with client-centered values. His insights into ethical media procurement are particularly compelling.