Kalev Kärpuk

Kalev Kärpuk, Director of Gamification at Optimove, brings over a decade of experience in creating engaging gamification products. Joining him is Motti Colman, VP of Revenue, who specializes in customer retention strategies. They discuss how gamification can lower costs associated with bonuses while boosting player retention. The conversation covers Optimove's innovative gamification tools, the impact of AI on player experience, and industry trends in customizable gamified experiences that enhance engagement without compromising responsible gambling.