In this engaging discussion, Ayelet Israeli, a Harvard Business School professor focused on e-commerce, joins Kalam Dennis, co-founder of AptDeco, a furniture marketplace. They dive into how startups can transform failures into stepping stones for success. Dennis shares valuable insights from AptDeco’s journey, emphasizing the importance of understanding customer needs and leveraging data analytics. They also discuss shifting priorities from growth to profitability and learning from past expansion setbacks, showcasing innovative approaches to scaling in today's competitive market.