Kaitlyn Hebert

Kaitlyn Hebert, Global Chief Marketing Officer for SharkNinja, shares her insights on innovative marketing practices. She introduces Ninja’s unique 'Chasing the Sun' model for product development, emphasizing rapid prototyping and consumer-driven design. Kaitlyn highlights the importance of balancing speed with brand consistency and leveraging platforms like TikTok for social commerce. She discusses the power of user-generated content and the need for autonomy and psychological safety in fostering creativity. Her approach is all about fast decision-making and learning through iteration.