Discover strategies that set apart the traditional playbook from the new playbook in the ever-evolving business landscape. Learn how PillPack disrupted the traditional pharmacy model placing the customer at the core. Explore the concept of coordinating the uncoordinated and how it transforms industry dynamics. Unravel strategic patterns, from forcing two-front battles to the importance of building 'moral force'. Explore the art of creating something out of nothing and the habits of out thinkers.