Kaifei (Kai Fei)

Chinese ecommerce and supply-chain expert who advises on cross-border digital commerce strategies and Chinese playbooks for overseas expansion; featured guest sharing insights on SHEIN's supply-chain, data-driven small-batch model, and manufacturing relationships.

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Dec 8, 2025 • 14min

From China to the world: The secrets behind SHEIN's success | Impulso E134 [EN]

Kaifei, a Chinese ecommerce and supply-chain expert, dives into the secrets of SHEIN's remarkable success. He reveals how SHEIN reframes global competition with a focus on selection, speed, quality, and savings. The discussion touches on the brand's innovative small-batch strategy that minimizes inventory risk for non-standard apparel. Kaifei also exposes the challenges traditional OEM retailers face with dead stock and highlights how data optimization and factory-task matching enhance SHEIN's efficiency in production and waste reduction.

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