Kai-Markus Mueller

Kai-Markus Mueller, a neuroscientist and consumer behavior expert, discusses the hidden dynamics of negotiation that can make or break deals. He reveals how framing can influence perceptions of value, using the Prada sweater strategy to illustrate this. The power of anchoring, why silence can be your secret weapon, and the psychology behind decision-making are explored in depth. Listeners gain insights on effective negotiation tactics that can be applied immediately, enhancing their sales and customer success strategies.