Kai Green

Kai Green, the Co-founder of UGC Growth Lab, shares her expertise on the intricate brand-creator relationship. She discusses how creators can effectively position their portfolios and the importance of usage rights. Kai emphasizes the preference for authentic, relatable content over purely aesthetic visuals, as well as practical tips for maintaining low-maintenance relationships with brands. The conversation also touches on the rapid impact of AI on the creator economy and what creators need to do to stand out in a competitive landscape.