Kady Srinivasan
SVP, Global Head of Marketing at Klaviyo, a marketing automation company. She has 20+ years of experience in marketing and shares actionable tips on scaling marketing teams and campaigns.
Best podcasts with Kady Srinivasan
Ranked by the Snipd community
Dec 4, 2022 • 27min
SaaStr 613: How Top CMOs Drive Growth in the Age of the Self-Serve Buyer with Klaviyo SVP of Marketing Kady Srinivasan, Talkdesk CMO Kathie Johnson, SmartBear CMO Cynthia Gumbert and TrustRadius Founder and CEO Vinay Bhagat
Kady Srinivasan, SVP of Marketing at Klaviyo; Kathie Johnson, CMO at Talkdesk; Cynthia Gumbert, CMO at SmartBear; and Vinay Bhagat, Founder and CEO of TrustRadius, discuss how CMOs are navigating the shift to a self-serve buyer landscape. They highlight that modern buyers are well-informed and favor self-service, which demands fresh strategies from marketers. They also delve into community engagement, the value of customer reviews, and the importance of adapting to evolving B2B buying behaviors to drive growth.
Feb 4, 2022 • 25min
SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan
Kady Srinivasan, SVP and Global Head of Marketing at Klaviyo, brings over 20 years of marketing experience to the discussion. She delves into scaling marketing teams during hyper-growth, emphasizing the importance of brand storytelling and strategic hiring. Kady explores how to align marketing efforts with leadership while navigating customer insights. She also highlights the need for a culture of experimentation and intuition in marketing, balancing accountability with compassion to meet evolving demands.
