Kacyn Goranson
VP of Marketing at Worksuite
Best podcasts with Kacyn Goranson
Ranked by the Snipd community
May 20, 2024 • 26min
EP. 66 - Whiteboard Account Progression With Kacyn Goranson | Scrappy Playbooks
In this episode, Mason Cosby interviews Kacyn Goranson, VP of Marketing at Worksuite, about building ABM programs with limited resources. They discuss the 'whiteboard account progression' model, manual tracking of target accounts, repurposing content for ABM success, challenges in financial services, and importance of early results in ABM.
