undefined

Kacie Jenkins

SVP of Marketing at Sendoso, expert in marketing attribution and measurement, previously held VP of Marketing roles at various companies.

Best podcasts with Kacie Jenkins

Ranked by the Snipd community
undefined
Dec 10, 2024 • 1h 9min

149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metrics

Kacie Jenkins, SVP of Marketing at Sendoso, brings her diverse background—from a recording artist to marketing powerhouse—to the conversation. She challenges the limitations of last-touch attribution, advocating for multi-touch metrics that reflect true marketing impact. Kacie emphasizes collaboration between marketing and finance, focusing on long-term goals instead of obsessive data tracking. Her insights include the significance of intuition in strategy and the importance of hiring for traits like integrity in the fast-paced startup world.