Kacie Jenkins, SVP of Marketing at Sendoso, brings her diverse background—from a recording artist to marketing powerhouse—to the conversation. She challenges the limitations of last-touch attribution, advocating for multi-touch metrics that reflect true marketing impact. Kacie emphasizes collaboration between marketing and finance, focusing on long-term goals instead of obsessive data tracking. Her insights include the significance of intuition in strategy and the importance of hiring for traits like integrity in the fast-paced startup world.