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Kacey Sharrett
Digital retail expert with over 30 years of experience at major brands like GoPro, Barnes & Noble, and Toys R Us. Brings insights into omnichannel retail and customer-first strategy.
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May 5, 2025
• 33min
What Happens When Metrics Drive Bad Behavior with GoPro’s Kacey Sharrett
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In this discussion, Kacey Sharrett, a digital retail expert with 30 years at GoPro and other major brands, reveals the hidden costs of metrics-driven strategies. She shares a wild tale of store associates purchasing from competitors to meet fill-rate KPIs. Kacey emphasizes the need for cohesive channel strategies to make organizations more customer-centric. The conversation also touches on the rise of AI in retail and the importance of treating websites as key stores, advocating for exclusivity and personalization to keep customers engaged.
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