Kabir Ahuja

In this discussion, Kabir Ahuja, a Senior Partner at McKinsey, dives deep into the concept of the 'attention equation'—an innovative approach to measuring consumer engagement. He explains how attention has fragmented in today's media landscape and emphasizes the difference between reach and effective attention. Ahuja also highlights under-monetized opportunities in streaming and gaming. Additionally, he shares insights on leveraging AI to create targeted content and recommends strategies for advertisers to optimize their messaging based on audience attention.