Justine Potashnik

Justine Potashnik, founder of Nature First and eco-friendly entrepreneur, shares her journey from fashion to creating a soapberry-derived laundry formula. She discusses the hidden truths behind 'earth friendly' products and the challenges of pricing her premium solution in a crowded market. Justine explains how her formula matches Tide's effectiveness and recounts her experiences launching during COVID. Marc gives strategic advice on targeting niche markets and the importance of innovative packaging, revealing insights into product commercialization.