Justin Woods

Founder and lead consultant at Roadmap Heroes, helping technology companies plan strategy, track execution and communicate clearly using roadmapping tools; former product manager with 25 years of experience across development, support, product management, and customer success.

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Nov 12, 2025 • 49min

Product Opscast Episode 8: Roadmapping: A Living Process

Justin Woods, founder of Roadmap Heroes and seasoned product manager, shares insights on the art of roadmapping. He highlights common struggles companies face and outlines a strategic approach using the PIVOT framework. Justin emphasizes the importance of audience-centric roadmaps tailored to stakeholder needs. He warns against over-reliance on roadmaps, suggesting they should evolve continuously. The conversation also explores the role of Product Ops in fostering collaboration and the value of celebrating discovery, making roadmapping a living process.

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