Justin Wise

Justin Wise, a business consultant and founder of Simple Business, shares his insights on creating simplicity in entrepreneurship. He discusses the dangers of complexity that lead to burnout and emphasizes the need for differentiation. Justin highlights the value of understanding your unique strengths and the importance of effective content strategy focused on 'why' instead of 'how.' He also explores how AI can enhance writing processes and offers essential tips for building a self-sustaining business through focused content and streamlined efforts.