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Justin Tidwell

Co-founder and CEO of Nowadays, the first nationally available THC-infused spirits. He focuses on providing consumers with a buzz without the negative after-effects of alcohol.

Best podcasts with Justin Tidwell

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Apr 3, 2025 • 47min

The Next Billion Dollar Industry No One is Talking About...

Justin Tidwell, co-founder and CEO of Nowadays, shares insights on the booming market of THC-infused spirits. He recounts their explosive growth fueled by a viral TikTok moment that generated a million dollars in just 90 days. Tidwell emphasizes the importance of balancing organic social media and paid marketing while navigating strict cannabis advertising regulations. He discusses building a strong customer base through a mix of DTC sales and wholesale partnerships, and hints at exciting future expansions beyond THC-infused beverages.