Justin Nuckols, an Amazon DSP strategist, and Adam Mellott, a performance measurement expert, dive into the intricacies of key performance indicators and DSP effectiveness. They emphasize the importance of setting realistic expectations and understanding campaign intent beyond just ROAS. The duo discusses optimizing marketing strategies throughout the customer journey, from awareness to purchase. They also highlight Amazon Marketing Cloud’s role in providing insights that enhance ad integration and drive conversions, advocating for a comprehensive approach to advertising at every funnel stage.

Justin Nuckols, an audience targeting expert, and Adam Mellott, a specialist in Amazon's advertising strategies, share invaluable insights into Amazon's Demand-Side Platform (DSP). They discuss the critical difference between awareness and remarketing strategies, emphasizing the power of first- and third-party data. Listeners will learn how to craft custom audiences driven by specific behaviors and the significance of effective audience layering. They also explore the impact of the Amazon Marketing Cloud on measuring campaign success and setting realistic ROI expectations.