Justin Messer, President and CEO of Prosperity Home Mortgage and a leader in the mortgage industry, shares insights on his journey and the intricacies of mortgage origination. He discusses the significant impact of technology on loan processes and how quick pre-approvals enhance customer experience. Justin emphasizes the importance of building strong relationships with real estate agents and navigating lead generation challenges. He also highlights the unique dynamics of operating within a Berkshire Hathaway affiliate and why trust is paramount in the complex mortgage landscape.