Justin McDonald

Justin McDonald, Co-founder and CEO of Saleo, shares his extensive SaaS experience as he dives into the transformative impact of AI on presales. He discusses the inefficiencies of demo preparation, coining the term 'demo tax' to highlight hidden costs. Justin emphasizes the importance of high-quality, personalized demo data for engaging storytelling. He also predicts a future where AI streamlines automation tasks, allowing solutions engineers to focus more on building relationships with buyers instead.