Justin Hawkins, an expert in prioritization techniques for product and development, shares insights on handling a hefty backlog of over 200 ideas. He emphasizes the challenges teams face in estimating timelines and offers simple prioritization methods. Hawkins introduces the 'now,' 'next,' and 'someday' buckets for effective task management, along with the MoSCoW technique. He encourages adaptability in product marketing, helping teams focus on what truly matters amidst ongoing chaos and a constant influx of new ideas.
