Justin Gray, Co-founder of In Revenue Capital and author of "The Go-to-Market Cheat Code," shares his expertise on building successful B2B partnerships. He emphasizes the importance of executive alignment and transforming relationships one person at a time. Discussing the evolving landscape of marketing, Justin warns against copying others and advocates for innovative strategies. He also delves into what investors look for in founders today, highlighting the necessity of value-driven, trust-based marketing.