Justin Goodbread

In this engaging discussion, Justin Goodbread, a seasoned entrepreneur and business advisor, explores how to make businesses truly sellable. He reveals the gap between profitability and value, sharing shocking statistics about business owner exit dissatisfaction. Justin highlights the dangers of owner dependence and emphasizes the importance of having a clear exit strategy. Listeners will learn why diversifying and viewing a business as an asset is essential for financial freedom, along with inspiring stories of resilience from fellow entrepreneurs.

Justin Goodbread, an award-winning speaker and best-selling author with over 30 years of experience, shares invaluable insights for business owners. He emphasizes that generational wealth can be achieved quickly through focused strategies, likening it to a lightning strike rather than slow growth. Goodbread outlines the importance of understanding the true value of your company and notes that entrepreneurs are often their own worst enemies, highlighting the need for accountability and mentorship to maximize business potential and achieve lasting success.

Justin Goodbread, a seasoned entrepreneur and deca-millionaire, shares insights from his 30 years of experience in building and selling businesses. He emphasizes the importance of creating a sellable asset and avoiding common pitfalls that lead to financial loss during exits. Listeners learn about forming a 'dream team' crucial for maximizing sale profits and uncovering ways to turn investments into cash-flowing entities. Goodbread also highlights the shift from an employee mindset to cultivating a passive income, encouraging actionable steps toward achieving financial independence.

Sean Hutchinson, a certified exit planning advisor, and Justin Goodbread, a financial planner, join Scott to discuss the future of exit planning. They explore how exit strategies have evolved, shifting from traditional methods to innovative, value-accelerating approaches. The duo highlights the emotional complexities business owners face, emphasizing personal connections in planning. They also categorize business owners' motivations for exit—explorers, pivoters, and triggers—and stress the importance of tailored strategies, particularly for family-owned businesses.

Justin Goodbread, founder of Heritage Investors, brings a wealth of entrepreneurial experience to the table. He discusses innovative methods for enhancing small business value and the importance of tailored financial guidance. Justin explains how breaking traditional advisory fees into monthly subscriptions benefits cash-strapped business owners. He also shares marketing strategies that attract clientele beyond his niche and reflects on the emotional hurdles faced by entrepreneurs, emphasizing the power of resilience and the true meaning of success through helping others.