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Justin Farris
VP of Product and Monetization at GitLab, a DevSecOps platform. Previously worked at Zillow in a growth role and has a deep technical interest in helping developers ship code faster.
Best podcasts with Justin Farris
Ranked by the Snipd community
Apr 3, 2025
• 51min
Gitlab's playbook for running PLG and Enterprise motions with Justin Farris
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Justin Farris, VP of Product and Monetization at GitLab, shares insights from his journey at Zillow to his role in a leading DevSecOps platform. He discusses how GitLab harmonizes product-led growth with enterprise sales through a transparent pricing model. Farris emphasizes treating pricing as a product feature, why aligning product initiatives with revenue metrics is vital, and the importance of a centralized approach to balance customer needs across diverse market segments. He also reveals strategies to avoid overwhelming add-on choices, and his view on innovative AI pricing models.
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