Jorge Soto and Justin Dorfman, co-founders of Asset Mule, dive deep into buyer enablement strategies. They discuss how understanding buyer psychology can accelerate sales and tailor approaches to match the buyer's journey. The duo emphasizes the need for human elements in sales and building trust through meaningful connections. They break down the awareness, consideration, and decision stages, illustrating how informed buyers make decisions today. By leveraging insights and crafting mutual action plans, businesses can create a more engaging customer experience.